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STRATEGY RESEARCH PUBLIC AFFAIRS  
 
When faced with a client issue or challenge, Povaddo draws on three core areas of expertise: Strategy, Research, and Public Affairs. Research

At the core of addressing our clients’ issues lies our strength in research. Our combined research experience of more than 50 years, a systematic and objective approach to gathering information – be it primary (qualitative or quantitative) or secondary – and strong and informed analysis have enabled senior managers at Fortune 500 companies across the globe to make informed decisions.

We believe in working with our clients to develop customized research solutions that match their specific needs, timelines, and budget parameters.  We have experience in a wide range of research techniques, including (but not limited to):

  • Face-to-face surveys
  • Telephone surveys
  • Online surveys
  • Traditional focus groups
  • Dial groups
  • Online focus groups
  • Online communities
  • In-depth interviews
International

Collectively, the Povaddo team has conducted research for clients in virtually every major industry and managed research studies in more than 100 countries across six continents. We pride ourselves on our ability to recommend and deliver the most sound research approach around the world. Some of our unique experience includes:

  • Conducting multi-country research projects for the Agency for International Development, the Department of State and the Department of Defense, the World Bank and United Nations
  • Conducting polling for presidential candidates in Guatemala, Greece, and the Philippines
  • Using focus groups to help a multinational CPG company mitigate fallout after shuttering several factories around the globe
  • Conducting a groundbreaking and unauthorized public opinion survey in Iran
  • Conducting consumer focus groups in seven countries on three continents to better understand and prepare for the impact of a pending food regulatory issue

 

Litigation

In some cases, managing communications outside the courtroom – the court of public opinion – is just as important as what goes on inside the courtroom.  Our core litigation support capabilities center around three common sets of questions:

  • Landscape assessment: What is the overall tone of public opinion in the country where we're going to trial? Is this an area where people are likely to be for us or against us? Should we mount a public-facing campaign to influence opinions outside of the courtroom?
  • Message strategy: What is the best strategy for conditioning the external environment? What messages should we use to move the needle within the court of public opinion?
  • Juror profiles: What are some of the key demographic characteristics of people (potential jurors) who are likely to agree with our side? What is the profile of those who are likely to be less sympathetic to our case?

Our litigation support work is typically grounded in quantitative public opinion research. From there, we determine if additional focus group research is necessary.

 

Polling

Several of Povaddo’s partners have held positions in some of Washington’s top political polling firms, arming them with a sharp and trench-tested understanding of politics and public affairs. This experience serves our clients well -- in many instances where the stakes are critically high. We have worked with clients facing onerous regulation or legislation threatening their very freedom to operate, as well as built political and stakeholder support in order to support growth and diversification efforts. 
We have helped our clients, both public and private, to:     

  • Assess the macro political environment
  • Measure awareness and attitudes of issues critical to them
  • Segment and prioritize potential audiences
  • Identify the most effective messages and proof points
  • Doing all of the above on very tight timelines

The end result is a high level look at a particular environment combined with data rich insights for program development and execution.

 

Program Evaluation & Measurement

Povaddo believes the overarching goal of any program evaluation is to provide a rigorous and continuous strategic assessment of our clients’ programs amongst both their internal and external stakeholders. The outcomes from the research tools employed – observational, qualitative and quantitative – must result in an active and instantaneous listening ear to what is happening “on the ground” among those delivering the program and those for whom the program was developed.

We have worked in partnership with our clients – both public and private – to build dynamic research and strategic assessment programs that have enabled them to gain continuous feedback from their stakeholder audiences and helped them better implement their program.

Some of our past work includes:

  • Worked with a major trade alliance operating in a controversial industry on a multi-year, multi-million dollar communications program aimed at changing public perception about the industry
  • Worked with a $30B global firm on a multi-year global campaign aimed at managing key stakeholder perceptions across 100+ countries