Complex issues demand an insightful research partner.

Welcome to Povaddo.

Delivering Impact

Povaddo has played critical roles in delivering impact for our clients on numerous consequential issues, including:

Being at the forefront of the global tobacco industry’s transformation from combustible cigarettes to reduced risk alternatives.

Helping the world’s largest alcohol companies align on messaging regarding responsible drinking.

Enabling the pesticide industry to more effectively respond to societal concerns about these products.

Working with embattled companies to improve reputation and build trust among important stakeholder groups.

Misinformation & Trust

Povaddo’s William Stewart sheds some light on misinformation and trust in terms of things he's seeing in public opinion data, including observations from the course of doing thousands of focus groups all over the world during his career.

“When people lack information, they are more susceptible to misinformation.”

This one-of-its-kind panel allows our clients to survey and interview public policy leaders and business elites to understand their opinions and solicit feedback.







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An International Firm

One of several things that sets Povaddo apart from other research firms is its deep experience conducting research projects beyond the U.S. and Europe, including complex multi-country surveys and focus groups.

With a globally diverse team of professionals and offices on two continents, Povaddo is uniquely qualified to help clients with their research needs around the world.


116 countries

(and counting)

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Our Team

Povaddo was founded in 2009 by William Stewart who began his research career at a political polling firm in Washington, DC, and later became global head of research for one of the largest PR firms in the world.

Building upon his roots in political polling and strategic communications research, Povaddo has assembled an internationally diverse team of research professionals who deliver business-critical insights and excellent client service.

Meet the team